For some, Microsoft's Worldwide Partner Conference (WPC) is an opportunity to learn about Microsoft's product directions. For others, it is about networking. To me, WPC is a partner's single biggest business development opportunity of the year in the Microsoft space. With 16,000 attendees from 150 countries consisting of partners, ISVs and Microsoft, it is important to plan and prioritize your attendance so as not to miss out. Having attended seven WPC's, here are my recommendations for maximizing the value from your attendance.
Planning Ahead
Preparation is probably the single most important thing you can do to maximize the value of your attendance. Most people have a tight back-to-back schedule prearranged and the meetings are only 30 minutes long, s...