116 million. That's how many active users there are on eBay according to its Corporate Fact Sheet: Q1 2013. For manufacturers, wholesalers or retailers that want to increase revenue through new product sales, eBay sounds like a great sales channel. And as Mark Hayes of Shopify, an eCommerce solution provider, explains, it's also a great way to acquire new customers. With the type of exposure marketplaces offer, sellers can gather data on a large number of new buyers and encourage repeat business through great service and targeted marketing activities.
However, the article...
