When you are early to spot a trend that has moved as quickly as social media, you may be treated to an interesting vantage point as others catch up. For Jon Rivers, partner channel manager at EDI solution provider Data Masons, the growth in social media adoption around the Microsoft Dynamics community over the last year has exceeded even what he, as an early adopter, would have expected.
Social media for its own sake is not Rivers's primary interest. He sees the value it can serve in various relationships and situations - building community among users; opening up relatio...