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Blog Post: Dynamics C5 2014 – Who are the customers?

Who are the small business customers for whom is Microsoft Dynamics C5 2014 intended?

This is the business case:

  • 1-5 users
  • All industries and business segments
  • Price conscious
  • Minimum funds for software deployment and maintenance
  • Rely on external/part-time bookkeeping service providers

If you have the same users:

  • Non-IT-savvy generalists
  • Care about sales and cash
  • Don’t really care about software

What makes it fit the small business segment? We have simplified the user interface and the user experience so that Microsoft Dynamics NAV does not look and behave like bookkeeping software meant for middle-size companies.

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User interface and experience overhaul:

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Promoted focus is on sales, purchase, and cash flow.


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