The Master VAR program is now a little over two years old. It launched in the US with SBS Group, Socius, and (a few weeks later) Tribridge. Microsoft Dynamics value added resellers (or firms that were losing their partner status due to stricter sales goals) would join these firms as "sales affiliates" by (partially) rebranding under the parent organization, rerouting their software orders, and working as part of the Master VAR's network.
The launch of the program was initially met with mixed feelings by many value added resellers (VARs). Many small and mid-sized VARs saw little alignment with their own growth aspirations. The more cynical of thos...