Business intelligence is the seamless journey from data discovery to reporting and analytics. A true Business intelligence solution takes you from point A to point B in the fastest, most intuitive way possible.
Reports answer the question, "what happened?" They take the data that comes into the Business Intelligence platform, and process it into the metrics and figures needed to answer the question.
Analyses answer the question, "how and why did it happen?" They look behind that first static figure and reveal all of the numbers that went into it, and they allow a user to change perspective of the data set to learn what it is that prompted the numbers to say what they do.
Getting from "what" to "how and why&...