Here's a startling fact: There are more businesses who don't yet use a comprehensive business intelligence (BI) solution than those who do. These companies aren't necessarily clueless or underperformers. Many large, international companies are at this stage. Rather, they're using the same sorts of management information systems today as they did 20 years ago: standard reports produced via their ERP systems and static analyses created in Excel. Newsflash: this isn't business intelligence.
Speaking in natural language into your phone and watching an analysis come to life in real time is: that's just the beginning. But to get from Point A to Point B isn't something that happens overnight.
It's a three-step journey that takes companies from basic BI to bu...