In 2014, eCommerce encompasses many different selling outlets and is driven by an omni-channel approach. This might include a B2B dealer buying site, a consumer-facing B2C shopping site and a secure sales portal for customer service / sales reps to use for order entry and other tasks. For businesses selling online, mobile phones and tablets must also be taken into consideration. In the past, this entailed an “m.dot” redirect, however the new trend for mobile / tablet compatibility is responsive web design. Read more about this topic here. In addition to an online presence, companies must also create a tie between eCommerce and brick and mortar locations. All of these elements together allow consumers to shop the way they want.
The idea of selling online might seem overwhelming at first. Concerns surrounding cost might also arise. However, eCommere done right can actually lead to lower operational costs, higher revenue and increased profit margins.
Many businesses use Microsoft Dynamics ERP and CRM platforms to better manage business operations. Incorporating an eCommerce solution that integrates with the existing ERP or CRM can make selling online painless. An integrated eCommerce solution offers the following benefits:
- Real-time pricing and inventory; better inventory management
- Streamlined efficiency with just one database to manage
- Fewer manual processes
- Saved time; lower operational costs due to a more self-sufficient customer
- Automatic website updates as changes are made in the ERP / CRM
k-eCommerce develops eCommerce and ePayment solutions for Microsoft Dynamics users. Watch this brief video to learn how k-eCommerce can help your business grow online.
In 2013, eCommerce retail sales amounted to $252 billion, according to Forrester. That number is projected to reach $370 billion by 2017. Selling online with an integrated eCommerce solution is an investment that will pay for itself. Having an online presence will lead to increased market reach, greater brand awareness and the ability to accept and process orders 24/7/365. To get started today, contact k-eCommerce via email at sales@k-ecommerce.com, or by phone at 734-928-6010.
About k-eCommerce
As a Microsoft Gold Certified Partner, k-eCommerce is a recognized leader in providing eCommerce and ePayment solutions for Microsoft Dynamics AX, GP, NAV and CRM. With offices in Plymouth, Mich. and Montreal, k-eCommerce develops and delivers fully integrated eCommerce websites, payment processing and online bill pay solutions to businesses of all sizes and types around the world. k-eCommerce serves the Microsoft Dynamics partner channel by providing sales and implementation assistance as well as support.
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