You may think of yourself as being in the software business. But if you are a Microsoft Dynamics VAR or ISV and operate a web site, a blog, or use social media, you are also in the content business.
Indeed, the quality and integrity of that content is becoming ever more important to your marketing activities. Given the growing importance of articles, white papers, blogs, brochures, and other such material in communicating your marketing and sales message, content might be said to be a form of intellectual property, much like the code underlying your software is protected by patents and its packaging by trademarks.
Like patents and trademarks, content is offered important protections via our legal system's recognition of the sanctity of copyrights. ...
