As the modern business world has increased in pace and reach, the level of pressure to succeed placed on company sales departments has risen correspondingly. In order to keep up, sales departments process a huge amount of information in any given day or week. There's data about each sales representative's interactions with potential customers, data about how much activity each sales rep conducts throughout the day, and data about whether reps are projected to meet their individual monthly and quarterly goals, just to start. The most effective and efficient sales departments use this data to their advantage by interpreting the habits and patterns in their organization that aren't working as well as possible.
That's what we call a truly data-driven sales de...